Applications
Pet Food
Extruded kibble, treats, wet food and dental chews.
Pet owners increasingly read labels. Our natural colors withstand extrusion and retorting, giving kibble and treats a wholesome, meaty or vegetable appearance.
Formulation Challenges
- Extrusion at high temperature and pressure
- Retort sterilization of wet food
- Fat coating can dull colors
Our Recommendations
- 1Paprika Red for meaty kibble shades
- 2Curcumin and beta-carotene for golden gravy tones
- 3Chlorophyllin for dental chews

Recommended Colorants

Paprika Red
Sweet red pepper (Capsicum annuum)
Warm orange-red paprika oleoresin with outstanding heat resistance for snacks and bakery.
- Liquid
- Emulsion
- Powder

Curcumin
Turmeric root (Curcuma longa)
Bright lemon-to-golden yellow from turmeric root in water-dispersible and oil-soluble forms.
- Powder
- Liquid
- Emulsion

Gardenia Blue
Gardenia fruit (Gardenia jasminoides)
Heat-stable natural blue that survives baking and retorting.
- Powder
- Liquid